Brand Positioning
Stefan Rasch, a youthful and accomplished freelance photographer in his mid-thirties, boasting over 15 years of experience, is in high demand in Berlin and Brandenburg by reputable real estate firms such as Von Poll Immobilien. Expanding his horizons, Rasch has founded “move in pics”, an agency specializing in real estate photography, virtual furnishing, and renovation services.
• Logo Design
• Business Cards
• Letterhead & Envelope
• Fold Brochure
• Price Lists
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Nunito
Titel
Nunito
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Body text
Visual Identity
The client envisioned a contemporary, daring, and subtly playful style that would resonate with their youthful team of passionate professionals. This distinctive brand effortlessly stands out among competitors, characterized by a refined color palette of soft blue and deep black, complemented by a singular font choice with round edges. Furthermore, all elements are meticulously designed with rounded edges to contribute to a cohesive, soft feeling throughout the entire brand, adding a touch of warmth and approachability to its modern aesthetic.
Logo Design
The concept behind the branding name “move in pics” is to create photos that facilitate the sale of properties before someone moves in. To visually represent this purpose, the letter M was selected, incorporating both a camera aperture and a keyhole seamlessly.
Publicity
The photographer's captivating photographs are prominently featured in the pages of the Von Poll Immobilien magazine, showcasing their talent to a discerning audience. This consistent presence not only highlights the photographer's skill but also elevates their reputation within the industry.
Marketing Materials
As part of a marketing campaign, a cover letter, folded brochure, and business card were enclosed in envelopes custom-printed for „move in pics“ and sent to numerous branches of Von Poll Immobilien throughout Germany.
Price lists for virtual furnishing, and renovation services