I was born and raised in Sofia, Bulgaria, and moved to Munich, Germany at 19 to study architecture. After 10 years of studying and working in the field, I decided to further develop my knowledge and skills. In 2020, I completed my second studies in illustration, graphic design, and arts.
The combination of architecture, graphic design, and illustration makes my work and life more creative, complex, interesting, and diverse.
Currently, I live and work as a graphic and screen designer as well as an illustrator in Berlin, Germany. I specialize as an art director, focusing on branding for startups.
LILYANA BINSACK
Dipl. Graphic Design • Illustration
Dipl.-Ing. (Univ.) Architecture
SHOP
WORK EXPERIENCE
11/2019 – 12/2023
FRACTIONAL CREATIVE DIRECTOR
Caventura GmbH, Berlin <
Start-up for Specialty Coffee
08/2021– 07/2023
from 01/2018
FREELANCER
GRAPHIC DESIGNER & ILLUSTRATOR
Coffee Company Caventura <
Photography Agency move-in-pics <
Indian Fusion Chef NAINAVOOD <
(more projects in my portfolio)
09/2014 – 09/2018
ARCHITECT & GRAPHIC DESIGNER
> Illig • Bauer + Assoziierte, Munich
Planning team for contractual design
and urban Planning
03/2010 – 05/2014
INTERN
Illig • Bauer + Assoziierte, Munich <
Planning team for contractual design
and urban planning
Areas of Expertise
BRANDING
I specialize in branding for startups. Working closely with clients, we co-create the brand blueprint, including purpose, values, positioning, personality, visual identity, messaging, experience, and strategies.
ILLUSTRATION
One of my biggest passions is illustration, both digital and analog. I seamlessly integrate pieces of art into my designs because I believe that art is the heart of every inspiring design and can influence people's lives.
GRAPHIC DESIGN
I focus on layout and prepress preparation, creating all marketing materials businesses need across multiple touchpoints, including print and web. This encompasses editorial design, packaging design, social media design, and fair design.
SCREEN DESIGN
I create visual identities specifically tailored for web presence, including icons, illustrations, user guides, and page and information architecture. Additionally, I collaborate with back-end developers, bringing my experience in front-end design using Wix and Wordpress to the table.
EDUCATION
09/2016 – 02/2020
DIPLOMA IN GRAPHIC DESIGN, ILLUSTRATION & ARTS
FKM - private art school, Munich, Germany <
09/2008 – 06/2014
BACHELOR & MASTER ARCHITECTURE
Technical University Munich (TUM), Germany <
09/2012 – 09/2013
MASTER ARCHITECTURE (Erasmus)
> Università Degli Studi Roma Tre, Rom, Italy