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Lilyana Binsack specializes in art direction, graphic, UI/UX design, and illustration. With degrees in architecture, graphic design, illustration, and art, she creates unique brand identities and user-centered experiences. Her work focuses on brand identity for startups, combining her passion for creativity with precision.

LILYANA BINSACK

Dipl. Graphic Design • Illustration

Dipl.-Ing. (Univ.) Architecture

SHOP

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Work Experience

2019 – 2023

FRACTIONAL ART DIRECTOR

CAVENTURA GmbH 

Start-up for Specialty Coffee, Berlin

2021– 2023

FRACTIONAL
VISUAL DESIGNER & ART DIRECTOR

CODILYZE
Shopify & web design remote agency

from 2018

FREELANCE
GRAPHIC DESIGNER & ILLUSTRATOR

Focus Branding

2018– 2019

FREELANCE DESIGNER

PANOORAMA

Interdisciplinary design agency, Munich

2014 – 2018 

ARCHITECT & GRAPHIC DESIGNER

2010 – 2014

INTERN​

ILLIG • BAUER + ASSOZIIERTE 

Contractual design and
urban planning, Munich

Areas of Expertise

BRANDING

I specialize in branding for startups. Working closely with clients, we co-create the brand blueprint, including purpose, values, positioning, personality, visual identity, messaging, experience, and strategies.

ILLUSTRATION

One of my biggest passions is illustration, both digital and analog. I seamlessly integrate pieces of art into my designs because I believe that art is the heart of every inspiring design.

GRAPHIC DESIGN

I focus on layout and prepress preparation, creating all marketing materials businesses need across multiple touchpoints, including print and web. This encompasses editorial design, packaging design, social media design, and fair design. 

SCREEN DESIGN

I create visual identities specifically tailored for web presence, including icons, user guides, and page and information architecture. My approach incorporates both UI/UX design principles to ensure an intuitive and visually engaging user experience. Additionally, I collaborate with back-end developers, leveraging my front-end design experience with platforms like Wix and WordPress.

Education

2016 – 2020

DIPLOMA IN GRAPHIC DESIGN, ILLUSTRATION & ARTS

FKM — private art school, Munich

2012 – 2013 

MASTER ARCHITECTURE (Erasmus)

Università Degli Studi Roma Tre, Rom

​2008 – 2014

BACHELOR & MASTER ARCHITECTURE

Technical University Munich​

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