Lilyana Binsack specializes in art direction, graphic, UI/UX design, and illustration. With degrees in architecture, graphic design, illustration, and art, she creates unique brand identities and user-centered experiences. Her work focuses on brand identity for startups, combining her passion for creativity with precision.
LILYANA BINSACK
Dipl. Graphic Design • Illustration
Dipl.-Ing. (Univ.) Architecture
SHOP
Work Experience
2019 – 2023
FRACTIONAL ART DIRECTOR
CAVENTURA GmbH
Start-up for Specialty Coffee, Berlin
from 2018
FREELANCE
GRAPHIC DESIGNER & ILLUSTRATOR
Focus Branding
2014 – 2018
ARCHITECT & GRAPHIC DESIGNER
2010 – 2014
INTERN​
ILLIG • BAUER + ASSOZIIERTE
Contractual design and
urban planning, Munich
Areas of Expertise
BRANDING
I specialize in branding for startups. Working closely with clients, we co-create the brand blueprint, including purpose, values, positioning, personality, visual identity, messaging, experience, and strategies.
ILLUSTRATION
One of my biggest passions is illustration, both digital and analog. I seamlessly integrate pieces of art into my designs because I believe that art is the heart of every inspiring design.
GRAPHIC DESIGN
I focus on layout and prepress preparation, creating all marketing materials businesses need across multiple touchpoints, including print and web. This encompasses editorial design, packaging design, social media design, and fair design.
SCREEN DESIGN
I create visual identities specifically tailored for web presence, including icons, user guides, and page and information architecture. My approach incorporates both UI/UX design principles to ensure an intuitive and visually engaging user experience. Additionally, I collaborate with back-end developers, leveraging my front-end design experience with platforms like Wix and WordPress.
Education
2016 – 2020
DIPLOMA IN GRAPHIC DESIGN, ILLUSTRATION & ARTS
FKM — private art school, Munich
2012 – 2013
MASTER ARCHITECTURE (Erasmus)
Università Degli Studi Roma Tre, Rom
​2008 – 2014
BACHELOR & MASTER ARCHITECTURE
Technical University Munich​