I’m all about positive vibes, determination, and creativity. My journey started in architecture, where I spent 10 years mastering spatial thinking and problem-solving. But along the way, I fell for illustration and graphic design, leading me to a private art school and a career shift.
Now, as a freelance brand designer with web design experience, I bring a unique mix of structure and creativity — always looking for fresh ways to bring ideas to life.
LILYANA BINSACK
Dipl. Graphic Design • Illustration
Dipl.-Ing. (Univ.) Architecture
SHOP
Work Experience
2019 – 2023
FRACTIONAL ART DIRECTOR
CAVENTURA GmbH • Berlin
Start-up for specialty coffee
from 2018
GRAPHIC DESIGNER & ILLUSTRATOR
FREELANCE • Focus brand design
2018– 2019
FREELANCE DESIGNER
Interdisciplinary design agency
Design, space & exhibit
2014 – 2018
ARCHITECT & GRAPHIC DESIGNER
2010 – 2014
INTERN
ILLIG • BAUER + ASSOZIIERTE • Munich
Contractual design and urban planning
Areas of Expertise
ILLUSTRATION
Bright, warm, and full of color—my illustrations bring concepts to life, blending digital and analog techniques. Moving between brand illustration, book covers, and editorial, I explore the intersection of concept and visual form, translating complex stories into imagery while balancing abstraction and clarity.
CORPORATE DESIGN
In close collaboration with my clients, I develop customized brand identities that reflect the unique purpose and values of each brand. I create cohesive marketing materials that engage audiences and communicate effectively across print and digital platforms. My expertise spans between packaging design, corporate publishing and infographics.
VISUAL DESIGN
I create UI/UX designs, including page and information architecture, to ensure intuitive and engaging user experiences. I also collaborate with back-end developers, using my front-end design experience with platforms like Wix and WordPress.
Education
2016 – 2020
DIPLOMA IN GRAPHIC DESIGN, ILLUSTRATION & ARTS
FKM — art school, Munich
2012 – 2013
MASTER ARCHITECTURE (Erasmus)
Università Degli Studi Roma Tre, Rom
2008 – 2014
DIPLOMA IN ARCHITECTURE
Technical University Munich