Lilyana Binsack is a designer specializing in graphic and screen design, illustration, and art direction, currently based in Berlin, Germany. With degrees in both architecture and illustration, graphic design, and arts, she creates unique brand identities and user-centered experiences. Her work focuses on branding for startups, combining her passion for creativity and precision.

LILYANA BINSACK

Dipl. Graphic Design • Illustration

Dipl.-Ing. (Univ.) Architecture

Berlin, Germany

M +49 176 616 011 46

info@lilyanabinsack.com

SHOP

Work Experience

2019 – 2023

FRACTIONAL ART DIRECTOR

CAVENTURA GmbH

Start-up for Specialty Coffee, Berlin

2021– 2023

FRACTIONAL
VISUAL DESIGNER & ART DIRECTOR

CODILYZE
Shopify & web design remote agency

from 2018

FREELANCE
GRAPHIC DESIGNER & ILLUSTRATOR

Focus Branding

2018– 2019

FREELANCE DESIGNER

PANOORAMA

Interdisciplinary design agency, Munich

2014 – 2018

ARCHITECT & GRAPHIC DESIGNER

2010 – 2014

INTERN

ILLIG • BAUER + ASSOZIIERTE

Contractual design and
urban planning, Munich

Areas of Expertise

BRANDING

I specialize in branding for startups. Working closely with clients, we co-create the brand blueprint, including purpose, values, positioning, personality, visual identity, messaging, experience, and strategies.

ILLUSTRATION

One of my biggest passions is illustration, both digital and analog. I seamlessly integrate pieces of art into my designs because I believe that art is the heart of every inspiring design.

GRAPHIC DESIGN

I focus on layout and prepress preparation, creating all marketing materials businesses need across multiple touchpoints, including print and web. This encompasses editorial design, packaging design, social media design, and fair design.

SCREEN DESIGN

I create visual identities specifically tailored for web presence, including icons, illustrations, user guides, and page and information architecture. Additionally, I collaborate with back-end developers, bringing my experience in front-end design using Wix and Wordpress.