Brand Story
The client has 10 years of expertise in DJing for private parties, weddings, triathlons, and nightclubs, among other events. Over the years, he has amassed an enormous amount of playlists. He approached us with the idea of creating a revolutionary product in the DJ business. His vision is to develop the only DJ platform with dance-optimized playlists, enabling everyone to effortlessly take on the role of a DJ for large events without the need to hire a live DJ.
Project in collaboration with the Web Design Agentur CODILYZE
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Visual Identity
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Information & Page Architecture
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User Guide
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Icons
Brand Positioning
Our client is a recruiter in his mid-60s with a profound passion for music. He is an exceptionally energetic and positive individual, driven by the ambition to revolutionize the market. Translating all this energy into a strong brand identity language that stands out was essential. His target audience includes individuals from young adults to the elderly who enjoy dancing and having fun. Given the prevalent music style he offers, the majority of platform users are expected to be above 40. Therefore, constructing the website with utmost user-friendliness in mind was crucial.
Lato
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Titel
Open Sans
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Body text
Design Language
The design vision embraces playfulness, funkiness, and vibrant colors. Through the use of rounded edges, sleek black contours, and strategic cut shadows, this creation evokes the dynamic energy of a comic book. The ultimate aim is to make DJing effortless and enjoyable for everyone, turning any gathering into an unforgettable party where anyone can easily take on the role of the DJ.
Mascots
The dancing creatures under vibrant spotlights serve as both icons and mascots throughout the corporate design of the DJ platform.
Operating Manual
To enhance the user-friendliness of the online DJ platform, a comprehensive FAQ section is provided, seamlessly integrated with the platform's branding design.
DJ Platform
The DJ console is intentionally designed with simplicity in mind, ensuring that anyone can effortlessly operate it even without consulting the manual.
Navigating System