Corporate Design I Sustainable Specialty Coffee
Creative Art-Director for a start-up Caventura that sells online sustainable specialty coffee.
Caventura offers a range of Specialty Single Origin coffees from the world’s best-growing regions. The green coffee beans come directly from the local families - this creates complete transparency. Each bean is sourced at fair prices and comes from farmers who meet sustainable environmental standards. Caventura reinvests 10% of their profit in regenerative agriculture at the place of origin.
• Logo (Illustration + Slogan)
• Packaging Design
• Business cards
• Hand-drawn portraits & digital illustrations
• Flyer & postcards
• Product photos retouching & mockups
• Weekly newsletter
• Infographics & Anual reports
Packaging Design & Mockups I 16 different packaging design varieties.
Hand Painted Portraits I The personal presence of the producers of green coffee beans is very important for this brand. That’s why their portrait is drawn by hand with watercolors and put in the center of the label.
Taste
Dark Chocolate,
Roasted Almonds
Flavicon
Fair premium coffee
at an attractive price
Hand Roasted
Taste
Almonds, Citrus fruits, Chocolate
Produce your own coffee - according to your taste
Kenya
Transparent, Fair, Sustainable
Taste
Almonds, Citrus fruits, Chocolate
Mildly / Strong Roasted
1.200 – 1.900 m
growing height
Hand Packaged
Taste
Cacao, Pear,
Milk Chocolate
Single Farm
Hand Picked
Colombia
Taste
Cassis, Peach,
Milk Chocolate
100% Arabica
Colombia and Castilla varieties
Preparation: Washed
Jaime Garcia
Coffee Producer
Infographic I Represents the transparent business model that this brand follows.
Digital Portraits I Personalized Specialty Coffee as a Present
https://www.caventura.com/mycaventura/
Digital Portraits I 55 digitally drawn portraits from photos
Commercial Video I Represents the main idea of the project "My Caventura"
The Illustrator (me) draws a digital portrait from a photo and puts it on the label for the coffee packaging. After That it is sent as a surprise-present.
Flyer I Digital Portraits of the team & explanation of the project "My Caventura"
Newsletter I Weekly Design