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Brand Story

Caventura stands out from other coffee brands due to its personal relationship with coffee farmers. In 2018, the founder did a pro-bono project for a coffee cooperative in Colombia during a world journey. Inspired by personal connections, a profound interest in the coffee plant and its growers, and a passion for exceptional coffee, the concept of Caventura was born. 

The name is a blend of “coffee” and “aventura” (Spanish for adventure), reflecting the brand’s adventurous spirit and commitment to quality.

  • Visual Identity

  • Packaging Design

  • Business Cards

  • Hand-drawn Portraits & Digital Illustrations

  • Flyer & Postcards

  • Product Photos Retouching & Mockups

  • Weekly Newsletter

  • Annual Report & Infographics

  • Fair Design

Logo Design

The circular form symbolizes a rising sun, evoking a sense of new beginnings and freshness, mirroring the journey of every exceptional cup of coffee that starts with green beans. This circular motif will serve as a central element, consistently woven throughout the brand’s visual language, ensuring a cohesive and distinctive identity.

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Federo

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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Titel

Courier Prime

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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Body text

Visual Identity

After extensive market research and close collaboration with the founder, a design was conceived based on the nostalgic aesthetics of the 70s - vibrant and playful, yet retaining an elegant and harmonious essence. 

Both of the selected fonts are distinctive in nature - the main title font exudes elegance and nostalgia, reminiscent of a bygone era when people were still roasting their own coffee at home. Meanwhile, the body text font is chosen to resemble a typewriter font, reflecting the founder’s passion for writing. As he personally writes articles about the coffee growers he knows, this typewriter font adds a touch of authenticity and nostalgia to the brand’s storytelling.

Hand-Drawn Portraits 

I had the incredible creative opportunity to hand-draw over 14 portraits of the coffee growers using both watercolors and digital techniques. The artistic style I employed was both expressive and realistic, perfectly embodying the essence of “real people, with their real stories” – a core brand value.

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Dark Chocolate

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Cassis

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Carnation

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Smokey Whiskey

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Almonds

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Orange

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Passion Fruit

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Grapes

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Honey

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Caramel

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Peach

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Cinnamon

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Cacao

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Strawberry

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Toffee

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Blackberry

Marketing Materials

As part of the brand strategy to introduce its products to B2B offices in Germany and the EU, I designed various information assets in both interactive digital and print-ready formats.

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Craft your personalized
coffee blend

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100% transparent
100% fair

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Preparation: Washed

Icons_Var.3_10% unseres Gewinns reinvest

Colombia

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your handmade
aroma experience 

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1.200 – 1.900 m
growing height

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Hand Roasted

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Costa Rica

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direct trade coffee from
growing families

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Abstract Icon

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Transparent, Fair, Sustainable

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Kenya

Icons_Var.3_Dein Handmade Aroma-Erlebnis

100% Arabica 
 

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Hand Picked

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Hand Packaged

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Ecuador

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Brand Tone

The start-up presents its team authentically, using inclusive language and sharing employee stories, including their coffee preferences. 

Hand-drawn portraits of team members are a key strategy to foster a close connection between customers and the brand.

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Brand Values

At the core of the start-up lies a fundamental principle: “providing unconditional transparency”. In alignment with this principle, Caventura has released a detailed transparency report, offering insights into the brand’s narrative, coffee quality, green bean pricing, farmer compensation, farmer stories, and the start-up’s sustainable innovations. The report was crafted in two languages and meticulously designed for both interactive and print formats.

Personalized Experience

As part of the brand’s strategy, the “My Personal Caventura” campaign encouraged customers to gift personalized packaging design coffee bags to their loved ones by simply sending their photo. 

This initiative aimed to organically spread the word of specialty coffee through personal connections, handmade art, and unique gestures.

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Commercial Video

Represents the main idea of the project "My Caventura"

The Illustrator (me) draws a digital portrait from a photo and puts it on the label for the coffee packaging. After That it is sent as a  surprise-present. 

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Consistent Messaging 

I meticulously crafted all visual identity assets in adherence to the design manual, maintaining consistency across the board. From photography direction to social media marketing, print media design, and fair design, I ensured cohesive brand communication across all relevant touch-points.

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