BRAND IDENTITY
Caventura is characterized by a personal relationship with coffee farmers. The founder started the concept after a pro bono project in Colombia, which inspired him through personal connections and a passion for exceptional coffee. The name is a mixture of “coffee” and “aventura” (Spanish for adventure) and reflects the brand's adventurous spirit and commitment to quality.
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Visual identity
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Packaging design
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Illustrations & icons
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Marketing materials & prepress
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Product photos shooting & retouching
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Weekly newsletter
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Annual report & infographics
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Fair design
LOGO DESIGN
The circular form symbolizes a rising sun, evoking a sense of new beginnings and freshness, mirroring the journey of every exceptional cup of coffee that starts with green beans.
Federo
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
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Titel
Courier Prime
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
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Body text
VISUAL IDENTITY
Working closely with the founder, we developed a design inspired by the nostalgic aesthetics of the 70s — vibrant, playful yet elegant. The main font exudes nostalgic elegance, while the body text font reflects the founder’s passion for writing. As he personally writes articles about the coffee farmers he knows, this typewriter font lends authenticity to the brand story.
EMOTIONAL CONNECTION
One of the brand strategies was to build an emotional connection with customers by incorporating hand-drawn portraits of the coffee farmers into the packaging design, accompanied by their life stories on the website. This approach emphasizes one of the core brand values: “real people with their authentic stories”.
Dark Chocolate
Cassis
Carnation
Smokey Whiskey
Almonds
Orange
Passion Fruit
Grapes
Honey
Caramel
Peach
Cinnamon
Cacao
Strawberry
Toffee
Blackberry
Craft your personalized
coffee blend
100% transparent
100% fair
Preparation: washed
Colombia
Your handmade
aroma experience
1.200 – 1.900 m
growing height
Hand roasted
Costa Rica
Direct trade coffee from
growing families
Abstract Icon
Transparent, fair, sustainable
Kenya
100% Arabica
Hand picked
Hand packaged
Ecuador
BRAND TONE
Hand-drawn portraits of team members are an important strategy for creating a close connection between customers and the brand. The start-up also provides insights into the employees' stories.
BRAND VALUES
At the core of the start-up lies a fundamental principle: “unconditional transparency”. In alignment with this principle, Caventura has released a detailed transparency report, which was crafted in two languages and meticulously designed for both interactive and print formats.
PERSONALIZED EXPERIENCE
As part of the brand’s strategy, the “My Personal Caventura” campaign encouraged customers to gift personalized packaging design coffee bags to their loved ones by simply sending their photo.
TRADE SHOW DESIGN
For the “Word of Coffee” trade fair in Athens 2023, Caventura participated as the main presenter of 10 organizations producing organic coffee. Working closely with these organizations, we designed the panels, following Caventura's design manual.