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Photography Agency

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VISUAL IDENTITY

Stefan Rasch, an accomplished freelance photographer with over 15 years of experience, is in great demand in Berlin and Brandenburg with well-known real estate companies such as Von Poll Immobilien. To broaden his horizons, Rasch founded the agency "move in pics", which specializes in real estate photography, virtual furnishing and renovation.

  • Logo design

  • Stationery design

  • Marketing materials

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Nunito

DESIGN LANGUAGE

The client wanted a modern, subtly playful style that would appeal to their young, passionate team. The brand uses a simple color palette of soft blue, which exudes confidence and stability, and deep black, combined with a rounded-edge font. All elements are designed to be rounded to create a soft, coherent feel and a warm, approachable modern aesthetic.

LOGO DESIGN

The concept behind the branding name “move in pics” is to create photos that facilitate the sale of properties before someone moves in. To visually represent this purpose, the letter “M” was selected, incorporating both a camera aperture and a keyhole seamlessly.

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