Brand Story
The partnership between a screenwriter and a director began during the tough times of the 2020 pandemic. To remember their struggles and successes, they picked the glamorous name DYSTOPIA for their brand. It's like a marker of the hard work they put in starting their business during those days.
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Font Pairing & Color Combination
The identity of DYSTOPIA has a strong, masculine vibe because its founders, who are both men, bring their masculine perspectives to the brand. This masculine energy is evident in the bold fonts and tough colors used in its visuals. It reflects strength and resilience, showing readiness to face tough challenges in the world.
Design Concept
The conceptualization driving the branding identity of DYSTOPIA is anchored in the imagery of an exploding planet. This visualization serves as a powerful metaphor, encapsulating the essence of dystopia - a world in tumult, teetering on the brink of collapse - almost like the pandemic period.
