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Brand Identity I Indian Fusion Vegan Kitchen

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Brand Positioning

The cuisine comprises inventive, vegan, and vibrant dishes, blending elements of Indian street food, traditional family recipes, and contemporary gastronomy to produce a distinctive array of regional, seasonal, gluten-free, and organic offerings. 

The visual identity is meticulously crafted to set apart from other natural plant-based products through its sophisticated aesthetic, actively avoiding the green color, as it is one of the most used colors in this branch.

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Visual Identity

  • The colors exhibit vividness and playfulness, aligning seamlessly with the palette of the innovative cuisine crafted by the Indian fusion chef.

  • The primary title font is chosen for its extravagance and distinctiveness, effectively highlighting the exceptional nature of this culinary establishment. 

  • The logo is defined by a monochromatic composition, featuring a refined golden leaf motif encased within an elegant iris, emblematic of the ethos of veganism inherent in this culinary domain.

Brand Values

The name "Naina," derived from the Hindi word for "eye," embodies Gagan's mindful approach to crafting culinary delights. "Vood" playfully nods to "vegan food," encapsulating the core brand values of promoting mindfulness, respect for all living beings, and culinary harmony.

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Brand Tagline

"Taste with your eyes" --> At NAINA VOOD, the focus is not only on aromatic taste experiences but also on aesthetic presentation as (culinary) art. This is particularly well emphasized by the main theme of the logo - the eye ("Naina" in Hindi). 

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Packaging Design

It is simple, elegant and understated to emphasize the exclusive character of the products. The visual identity reflects the creative, colorful, vegan dishes that the chef creates with love. The soft pastel colors and simple elements tell the story of Gagan's culinary journey - from the colorful spice markets of India to the fresh, regional ingredients of Germany.

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Brand Experience

Following his success with the chutneys, Gagan has already organized several pop-up events in various cafés in Berlin. At these exclusive dinner nights, he treats his guests to 3-5 course menus. For each event, I craft a bespoke menu card and flyer.

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Marketing Materials

For every pop-up event, a flyer is designed for distribution both digitally and physically. 
All menus are put together individually for each evening, as all courses are unique. 

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