POSITIONING
Our client envisioned repositioning their resort on Koh Phangan Island as a luxurious yet family-friendly destination imbued with joyful and colorful nuances. The focus extended beyond comfort and aesthetics to align with sustainable practices, showcasing a commitment to eco-consciousness. The resort integrates solar panels, a plastic-free environment, and a recycling station to give back to nature and foster a symbiotic relationship with its idyllic surroundings.
CLIENT
Markus Boll
YEAR
2023
INDUSTRY
Tourism
COLLABORATION
CODILYZE web design agency
SERVICES
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Logo redesign
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Visual identity
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UI&UX
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Information & page architecture
Source Sans Pro as a Heading
Font Pairing
Source Sans pro is the font, chosen for the body text. To demonstrate how this font looks like, I will tell you a little bit about octopus. They can be bigger than a bus. The biggest giant Pacific octopus ever recorded reached a weight of 270 kg.
Color Palette
VISUAL IDENTITY
The redesign uses a modern and elegant typeface with a touch of personality to echo the resort's sophisticated yet welcoming atmosphere. The color palette draws inspiration from the natural surroundings—soft yellows of the sun and sand, tranquil blues of the sea and sky, and vibrant greens of the lush gardens. Together, these elements create a serene yet vibrant identity, reflecting the harmony between luxury, joy, and nature.
LOGO CONCEPT
The logo combines playfulness and sophistication, reflecting the resort’s vibrant, family-friendly character and natural surroundings.
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Typography: The rounded font for “joy” conveys warmth and approachability, with the yellow “O” symbolizing the sun and evoking a swimming donut for added playfulness.
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Design Element: Two flowing lines—blue representing the beach and green symbolizing the villas surrounded by lush gardens—reflect the seamless connection between the resort and its natural environment.
