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▼ Berlin

Lilyana Binsack

ART DIRECTOR.
GRAPHIC, SCREEN DESIGN & ILLUSTRATION

With a fervent passion for visual storytelling through design, I specialize in crafting unique brand identities, captivating illustrations, and user-centric experiences. I firmly believe that every concept deserves its own distinctive visualization.

Design, to me, is a medium for artistic expression.

My creative journey began in architecture, led me through space design, and then into the worlds of arts, graphic design, and web design. Throughout, I've remained dedicated to maintaining high-quality standards and pursuing aesthetic perfection and precision.

projects

Commissioned Projects

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Strong drawing skills and a deep understanding of art are essential in every design field, as they can profoundly impact people's lives.

Check out my

Self Published Book

This is a book with magical illustrations and inspiring stories from a month-long trip by camper back to my Bulgarian roots.

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Areas of Expertise

BRANDING

I specialize in branding for startups. Working closely with clients, we co-create the brand blueprint, including purpose, values, positioning, personality, visual identity, messaging, experience, and strategies.

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ILLUSTRATION

One of my biggest passions is illustration, both digital and analog. I seamlessly integrate pieces of art into my designs because I believe that art is the heart of every inspiring design and can influence people's lives.

GRAPHIC DESIGN

I focus on layout and prepress preparation, creating all marketing materials businesses need across multiple touchpoints, including print and web. This encompasses editorial design, packaging design, social media design, and fair design. 

SCREEN DESIGN

I create visual identities specifically tailored for web presence, including icons, illustrations, user guides, and page and information architecture. Additionally, I collaborate with back-end developers, bringing my experience in front-end design using Wix and Wordpress to the table.

Free Art Projects

Are You Ready?

I would be happy to start an exciting project with you or to answer all your questions.