Corporate Design Sustainable Specialty Coffee

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Creative Art-Director for a start-up Caventura that sells online sustainable specialty coffee

Caventura offers a range of Specialty Single Origin coffees from the world’s best-growing regions. The green coffee beans come directly from the local families - this creates complete transparency. Each bean is sourced at fair prices and comes from farmers who meet sustainable environmental standards. Caventura reinvests 10% of their profit in regenerative agriculture at the place of origin.
The start-up offers also roasting machines so that the customers can roast their own coffee any way they like it.

More at www.caventura.com.

• Logo (Illustration + Slogan)

• Packaging Design

• Business cards
• Hand-drawn portraits

• Mockups
• Product Photos retouching

• Anual reports
• Infographics

• Weekly newsletter

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Packaging Design & Mockups I 16 different packaging design varieties.

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Painted Portraits I The personal presence of the producers of green coffee beans is very important for this brand. That’s why their portrait is drawn by hand with watercolors and put in the center of the label.

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Taste

Dark Chocolate, Roasted Almonds

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Flavicon

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Fair premium coffee
at an attractive price

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Hand Roasted

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Taste

Almonds, Citrus fruits, Chocolate

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Produce your own coffee - according to your taste

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Kenya

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Transparent, Sustainable, Fair

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Taste

Honey, Tangerine, Chocolate

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Mildly / Strong Roasted

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1.200 – 1.900 m
growing height

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Hand Packaged

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Taste

Cacao, Milk Chocolate, Pear

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Single Farm

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Hand Picked

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Colombia

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Taste

Cassis, Milk Chocolate, Peach

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100% Arabica 
Colombia and Castilla varieties

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Preparation: Washed

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Jaime Garcia
Coffee Producer

Infographic I Represents the transparent business model that this brand follows.    

Digital Portraits I Personalized Specialty Coffee as a Present 

https://www.caventura.com/mycaventura/ 

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Digital Portraits  I  55 digitally drawn portraits from photos

Commercial Video I Represents the main idea of the project "My Caventura"

The Illustrator (me) draws a digital portrait from a photo and puts it on the label for the coffee packaging. After That it is sent as a  surprise-present. 

Flyer I Digital Portraits of the team & explanation of the project "My Caventura"

Newsletter I Weekly Design