Corporate Design I Sustainable Specialty Coffee
Creative Art-Director for a start-up Caventura that sells online sustainable specialty coffee.
Caventura offers a range of Specialty Single Origin coffees from the world’s best-growing regions. The green coffee beans come directly from the local families - this creates complete transparency. Each bean is sourced at fair prices and comes from farmers who meet sustainable environmental standards. Caventura reinvests 10% of their profit in regenerative agriculture at the place of origin.
The start-up offers also roasting machines so that the customers can roast their own coffee any way they like it.
More at www.caventura.com.
• Logo (Illustration + Slogan)
• Packaging Design
• Business cards
• Hand-drawn portraits
• Product Photos retouching
• Anual reports
• Weekly newsletter
Packaging Design & Mockups I 16 different packaging design varieties.
Painted Portraits I The personal presence of the producers of green coffee beans is very important for this brand. That’s why their portrait is drawn by hand with watercolors and put in the center of the label.
Dark Chocolate, Roasted Almonds
Fair premium coffee
at an attractive price
Almonds, Citrus fruits, Chocolate
Produce your own coffee - according to your taste
Transparent, Sustainable, Fair
Honey, Tangerine, Chocolate
Mildly / Strong Roasted
1.200 – 1.900 m
Cacao, Milk Chocolate, Pear
Cassis, Milk Chocolate, Peach
Colombia and Castilla varieties
Infographic I Represents the transparent business model that this brand follows.
Digital Portraits I Personalized Specialty Coffee as a Present
Digital Portraits I 55 digitally drawn portraits from photos
Commercial Video I Represents the main idea of the project "My Caventura"
The Illustrator (me) draws a digital portrait from a photo and puts it on the label for the coffee packaging. After That it is sent as a surprise-present.
Flyer I Digital Portraits of the team & explanation of the project "My Caventura"
Newsletter I Weekly Design